The perfume, through a beautiful representation of Ireland, encapsulates and mirrors the unique emotional experience that is in the W.B. Yeats poem, The Lake Isle of Innisfree. A copy can be found inside the box. This could be explained as follows: In a world that is so uncertain and dramatically changing that which means something increasingly important to people. To listen to our hearst, to realize what is really meaningful is very compelling, (see final line of the poem embossed on the heart shaped bottle).